I’m not sure if people deny hell because they are trying to protect God from the appearance of being unjust or not. They say, why would a loving God punish finite sin with infinite torture? Words matter. Torment for eternity due to sinning against the Holy God is not torture. The Bible says people who are sent to Hell will be tormented. They are in an unquenchable fire, the tongue sticks to the mouth, the worm does not die, etc… but the Bible never says torture is occurring. Hell is not a place of penance as if you go there to make up for your crimes. It is a place of punishment for every sin you have ever committed. There is a difference in torment and torture. You can be constantly tormented over your past actions without being actively tortured by anyone. Some think the duration of the punishment of Hell does not fit the crime of a sin. That is an extremely low view of God’s holiness and it ignores the totality of all sins a person has committed in a lifetime of past, present, and future sins. 1 sin a day for 365 days times a 80 year life span is a ton of sinning. The crime of sinning against God is far worse than you can imagine. I pray that you submit to the idea that punishment for sin is not determined by the criminal but by the authority who is responsible for the standard of the law. The Law Giver in this case is the Almighty and HOLY God. One small sin deserves the death penalty as proven by Adam and Eve. God is eternal and His nature determines punishment. That means all rewards and all punishments are eternal. These are a consequence of being a child of God or a child of Satan.